Expert and analytical group
DATAmetrics
Services

What we offer government and business

We give government and business data they can rely on: from a nationwide survey of 8,000 people in three weeks to a finished strategy.

Public sector

Data for decisions and reporting: what people think, whether measures work and where tension is rising.

  • Measuring the level of social tension
  • Assessing the economic well-being of the population
  • Developing strategic plans and implementation measures
  • Monitoring state programme execution
  • Analysis and evaluation of government initiatives
  • Diagnostics of entrepreneurship development
  • Digital solutions for government

Data parsing and monitoring

  • Public reaction to government programmes and decisions in social media and news
  • Analysis of discussions and complaints by region
  • Monitoring of public procurement and open registries
  • Reputation audit of a government body or official

Private sector

Where to grow, what to charge, what customers think of you and what competitors are doing.

  • Market research and consumer studies
  • Product research
  • Price monitoring and competitor analysis
  • Geolocation marketing
  • Company diagnostics
  • Investor support and financial analysis
  • B2B and B2G events

Data parsing and monitoring

  • Brand reputation audit and social media monitoring
  • Reviews and ratings: 2GIS, Google Maps, marketplaces
  • Competitors' prices and range on marketplaces
  • Geodata: points of sale and competitors by district
Data parsing and monitoring

Data parsing and reputation audit

We collect and analyse open data from the web: social media, news, marketplaces, maps and reviews. We show what people say about a company, brand or government programme and how the market is changing.

Reputation audit

Mentions of a company, brand or person in news and social media: sentiment, key topics, sources of negativity and comparison with competitors.

Social media and news monitoring

Ongoing tracking of Instagram, Telegram, Facebook, YouTube, TikTok and news sites, with a dashboard and alerts on spikes.

Reviews and ratings

Reviews from 2GIS, Google Maps and marketplaces: scores, frequent complaints, strengths and trends by outlet and branch.

Marketplaces and prices

Competitors' range, prices, discounts and rankings in online stores and marketplaces, with price monitoring by category.

Geodata and points of sale

Business databases from online maps: retail outlets, food service and competitors by district and city, for site selection and sales planning.

Public procurement and open registries

Tender monitoring, company registries and open statistics: who buys what, from whom and at what price.

Typical questions
Marketing«How does the brand compare with competitors in reviews and social media?»
PR and communications«Where did the negativity start and how fast is it growing?»
Government body«How are people in different regions reacting to a new programme?»
How we work

From sources to a finished report

  1. Brief and sourcesWe define what you need to learn and pick the platforms: social media, news, maps, marketplaces, registries.
  2. Data collectionWe collect posts, reviews, prices and business listings automatically, on a schedule or as a one-off.
  3. Cleaning and taggingWe remove duplicates and spam, tag sentiment and topics with AI and check a sample manually.
  4. Analytics and reportWe deliver a dashboard, a report with findings and recommendations, or a data export for your team.
Deliverables
Power BI dashboard with updates
Analytical report with findings
Data export to Excel / CSV
Telegram alerts on mention spikes

We work only with publicly available data and in line with personal data legislation.

DATAmetrics · Monitoring
Reputation monitoring · brandLIVE
12 480mentions this month
36sources
4,32ГИС · ★
Sentiment
positive 58%neutral 29%negative 13%
Platforms
Instagram
41%
Telegram
27%
News
18%
2GIS reviews
14%
Interface example
Field infrastructure

Our own interviewer network across the country

100

tablets personally assigned to interviewers: CAPI fieldwork with no paper questionnaires

200

trained interviewers and 20 supervisors in 20 regions

100%

of interviews are recorded with geolocation and audio: objective control without exception

15%+

of questionnaires get an extra call-back check

Why it matters
  • No third-party equipment rental: full control over quality and deadlines
  • Built-in questionnaire logic prevents filling errors and skipped questions
  • The electronic database is built automatically, with no manual data entry
  • Works even without a stable connection: offline mode with sync
Why DATAmetrics

Five reasons to work with us

01

Full cycle in-house

From questionnaire to dashboard: methodology, fieldwork, processing and analytics with no subcontractors

02

Own technology

The datasurvey.kz platform and 100 tablets: independence from third-party SaaS

03

Data stays in Kazakhstan

Servers are physically located in Kazakhstan, with no cross-border transfer of sensitive data

04

Expert team

PhDs and Candidates of Science lead analytics, with 200 trained interviewers in the field

05

Transparency and openness

Open publication of methods and results: a reputation tested by time

Get a cost estimate for your project

Describe your task in the form. We will propose an approach, timeline and cost, and send similar case studies.

Office 702, 7th floor, Asyl Tau Business Center, 1 Almaty St., Astana