Expert and analytical group
DATAmetrics
Expert and analytical group

Data instead of oil

We give government and business data they can rely on: from a nationwide survey of 8,000 people in three weeks to a finished strategy.

75+projects
100 000+respondents reached
20regions of Kazakhstan
200interviewers
Trusted byAll partners
ПРООН / UNDPВсемирный банк / The World BankОЭСР / OECDМВФ / IMFЕНУ им. Л.Н. ГумилеваNazarbayev UniversityGraduate School of Business, Nazarbayev UniversityBabson College
Our product

DATAsurvey: the survey and research platform

Built in-house by DATAmetrics. It runs our nationwide fieldwork and is available for your own research: from questionnaire to results in one place.

Who it is for: research agencies, government bodies, universities, corporate HR and marketing teams

  • CAPIFace-to-face fieldwork: adaptive questionnaire on the interviewer's tablet or phone
  • CAWIOnline surveys by link: responsive layout for desktop and mobile
  • KZ serversData is stored on servers in Kazakhstan, with no risk of cross-border leaks
  • Audio and AI transcriptionAudio upload with automatic transcription and speaker separation
datasurvey.kz
Population survey · 20 regionsCAPI
7 412interviews collected / 8 000
100%with geolocation
100%with audio
Progress by region
Astana
98%
Almaty
95%
Shymkent
91%
Karaganda Region
87%
Akmola Region
82%
Interface example
DATAmetrics · Monitoring
Reputation monitoring · brandLIVE
12 480mentions this month
36sources
4,32ГИС · ★
Sentiment
positive 58%neutral 29%negative 13%
Platforms
Instagram
41%
Telegram
27%
News
18%
2GIS reviews
14%
Interface example
Our product

Data parsing and reputation audit

We collect and analyse open data from the web: social media, news, marketplaces, maps and reviews. We show what people say about a company, brand or government programme and how the market is changing.

Marketing«How does the brand compare with competitors in reviews and social media?»
PR and communications«Where did the negativity start and how fast is it growing?»
Government body«How are people in different regions reacting to a new programme?»
AIMIN
China project group · AIMIN

China project group

AIMIN, a DATAmetrics project group, helps Chinese companies enter Kazakhstan, Central Asia and the CIS: market analysis, counterparty checks, B2B and B2G meetings, tax and legal support. We work in Russian, Kazakh, English and Chinese.

Central Asia & CIS market analysisCounterparty due diligenceB2B & B2G engagementTax & legal advisory
Learn more
About us

From idea to quality delivery

Since 2012 we have completed more than 75 projects for ministries, international organisations and business, and surveyed over 100,000 people in every region of Kazakhstan. We work end to end: we design the methodology, run the fieldwork, process the data and deliver conclusions you can act on straight away.

Economics

Market analysis, forecasting, strategic planning and economic solutions

Sociology

Research of social processes, consumer behaviour analysis and social analytics

Big Data

Big data processing, machine learning, business intelligence and artificial intelligence

Company in numbers

Scale that earns trust

100 000+respondents reached
20regions of Kazakhstan
59cities
2 100rural districts
300+focus group discussions
700+in-depth and expert interviews
22national projects
50private projects
5international projects
Services

What we offer government and business

Public sector

Data for decisions and reporting: what people think, whether measures work and where tension is rising.

  • Measuring the level of social tension
  • Assessing the economic well-being of the population
  • Developing strategic plans and implementation measures
  • Monitoring state programme execution

Private sector

Where to grow, what to charge, what customers think of you and what competitors are doing.

  • Market research and consumer studies
  • Product research
  • Price monitoring and competitor analysis
  • Geolocation marketing
Read more
Why DATAmetrics

Five reasons to work with us

01

Full cycle in-house

From questionnaire to dashboard: methodology, fieldwork, processing and analytics with no subcontractors

02

Own technology

The datasurvey.kz platform and 100 tablets: independence from third-party SaaS

03

Data stays in Kazakhstan

Servers are physically located in Kazakhstan, with no cross-border transfer of sensitive data

04

Expert team

PhDs and Candidates of Science lead analytics, with 200 trained interviewers in the field

05

Transparency and openness

Open publication of methods and results: a reputation tested by time

Clients

Who we work with

International organisations

OECD, World Bank, UNDP, UNICEF, Babson College, Nazarbayev University

Government bodies

ministries, non-profit JSCs, strategic research institutes

National holdings and companies

quasi-public and corporate sector

Small and medium business

entrepreneurs and industry associations

Foundations and NGOs

research and charitable projects

Get a cost estimate for your project

Describe your task in the form. We will propose an approach, timeline and cost, and send similar case studies.

Office 702, 7th floor, Asyl Tau Business Center, 1 Almaty St., Astana